Hubs 1-10 (updated every 30 minutes)sort by Hot Best Latest
52Build Your Brand with LinkedIn
So, how good a PR tool is LinkedIn for B2B and B2C networking? LinkedIn is the serious side of social media, often seen as the dwelling place of grey-suited business people of great importance....
0 comments57Plain Speaking
How many times have you read something - a magazine feature, blog post, online article - and then realised you haven't understood it? It happens so often! One thing I really enjoy about my job is taking...
0 comments54The Sixth W
What is news? Harold Evans, a former editor of The Sunday Times, said it was “people talking and doing”. And if you break down just about any story, that’s what you get. The BP Gulf of...
0 comments49Find the Tie-In
Have you ever gazed at the pages of a magazine and dreamed of the day you'd see your own business featured? Granted, getting coverage in the popular glossies isn't necessarily easy - but it's possible,...
0 comments49Suffering from writer's block?
We've all heard of it, and it's not just something that affects professional writers. "Writer's block" is the inability to start putting words on paper (ok, or on screen), and it's the same whether...
3 comments48So You're Going to be on the Radio....
How do you feel? While getting your story told on air is great PR, most people find the prospect of a live interview rather nerve-wracking. The majority of presenters/interviewers will treat you kindly...
2 comments49PR vs Advertising - The Difference
I recently asked a client in the US to let me know the main publications in his area with a view to tailoring a media release to suit. When he emailed me the list, he added a comment: "Advertising in these...
0 comments50To tweet or not to tweet?
That, these days, is the question. There’s no doubt social media has an important role to play in PR and marketing but most business people we meet are still extremely sceptical about the value of...
0 comments47Picture Power
One of the biggest mistakes people make when sending out press releases is to forget about an image to go with it. I would make it a golden rule to always include an image. It may not be used but in this...
0 comments46Is Your Newsletter a Must-Read?
Somebody asked me yesterday if there was any point producing a company newsletter. They didn't feel they had enough to say, or that what news they did have would be anything people wanted to read. Firstly,...
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